New Logo, Identity, and Packaging for Left Field Brewery by CODO

Established in 2013, Left Field Brewery is a microbrewery in Toronto, Canada, born from a passion for both craft beer and baseball, founded by a husband and wife team who left their daytime jobs (accounting and marketing, respectively) to start it. Initially brewing without a tap room, Left Field distributed their beer to 80 or so pubs in the area but with the opening of their facility in 2015, they were able to brew, can, and distribute on site where, aside from a few regular beers, they produce a new one almost every week. Last year, Left Field introduced a new identity, designed by Indianapolis, IN-based CODO. A brand refresh (as opposed to a wholesale rebrand) is half science and half intuition. On the one hand, we catalogue what’s working well, so that we have a clear idea of wh