New Packaging for New Belgium by Hatch Design

Established in 1991 and started at a basement like any well-respecting micro and craft brewery would, New Belgium, located in Fort Collins, CO, and a new brewery set to open in Asheville, NC, in 2015, is today the third largest craft brewer in the U.S. focusing on Belgian-inspired brews. It produces seven year-round beers and a host of seasonal options; its most popular — and my preferred mainstream beer on tap (before giving up delicious gluten) — being Fat Tire. In December, as it expanded distribution into Ohio (making it 32 states that carry the brand), New Belgium introduced a new packaging system designed by San Francisco, CA-based Hatch Design with illustrations by Boston, MA-based Leah Giberson. The new design reimagines New Belgium’s iconic and playful watercolor