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2024Burn Notice
To complement and hype their new Nike Football home kit for the 2024/25 season, Chelsea FC has introduced a new campaign, “We Burn Blue”, created by Uncommon that features some killer static graphics and energetic motion clips that imbue the kits with a blue flame. The campaign also serves as a teaser for a new identity by Uncommon, featuring typography by F37. This looks very promising.
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