Up to Code

Available exclusively at and during the 2025 Wimbledon Championships this past week, event sponsor Stella Artois offered its beer in a can that matches the strict Wimbledon dress code for players: An entirely white tennis attire that is not cream or off-white and that, at most, can have a “single trim of colour around the neckline and around the cuff of the sleeves is acceptable but must be no wider than one centimetre (10mm)”. The special-edition can was designed by Jones Knowles Ritchie and GUT Amsterdam.