New Logo and Identity for Cole Haan done In-house

Established in Chicago, IL, in 1928 by co-founders Trafton Cole and Eddie Haan originally focusing only on men’s footwear, Cole Haan is now a well-known design and retail brand offering premium men’s and women’s footwear as well as apparel and accessories. With headquarters in Scarborough, ME, and design center in New York, Cole Haan sells its products through department stores and its own 108 domestic stores and 68 international stores across Canada, China, and Japan. Purchased by Nike in 1988 and sold to Apax Partners in 2012, Cole Haan is now independent of a larger brand and over the course of this year — with a soft launch in the New York market in April – May and globally in July — has introduced a new identity designed through and interdependent t