Carp Diem

With the help of Thinkerbell, Australian beer brand XXXX — Noted on Brand New in 2021 — “has launched a purposeful project to combat the invasive carp population, and preserve the delicate balance of Sunshine State’s waterways by tackling the carp overpopulation” with the introduction of a special edition XXXX Lure Lager can that features a do-it-yourself cut-out lure. Not entirely easy to DIY but a clever way to raise awareness about the carp issue and a good excuse to drink a can of beer.