New Packaging for Bud Light by Jones Knowles Ritchie

“Introduced in 1982, Bud Light is a premium light lager with a superior drinkability that has made it the best-selling and most popular beer in the United States. Bud Light is brewed using a blend of premium aroma hop varieties, both American-grown and imported, and a combination of barley malts and rice. The light-bodied beer features a fresh, clean and subtle hop aroma, delicate malt sweetness and a crisp finish that delivers the ultimate refreshment.” The new look will debut in ads during Super Bowl 50 and will roll out in Spring. Evolution of the can over the years. Detail.