Cents and Sensibility
About (Est. 2006) “Brand New, a division of UnderConsideration, is an extensive resource updated daily with the latest and most note-worthy logo, identity, and branding projects. Where those practicing or pursuing creative work can access our opinion or contribute their own.” Decision by UnderConsideration LLC Related Links Brand New’s 2025 Subscription Price Increase page Relevant quote Brand New, the No. 1 purveyor in the world of opinions about logos and identities no one asked for but that are nonetheless irresistible to agree or disagree with, is celebrating the platform’s five-year anniversary of its subscription model by unveiling a strategic price increase that is rolling out across its monthly and annual plans. The change comes despite no increased competition fr