Chicken Now now Chickenow

Chicken Now is a food court franchise that supplies chicken-based snacks for mid-mall snacking. Pentagram Austin, fresh off their recent Popeyes work, has helped them to rename and rebrand their popular (in the Southwest, at least) retail offering. And now for some Chickenow. Chickenow has a loose identity system with several primary lockups Chickenow’s new identity features a streamlined chicken head pictogram, clean rounded type and a strict orange-black color palette. These basic design elements have the flexibility to be arranged in different combinations: pictogram and wordmark, pictogram in wordmark and a shorthand rebus expressed in three characters. For such a simple brand, the variety seems to help, though it will probably cause some initial confusion. The transition from Co