Coat of Animals

Hudson’s Bay Co., founded in 1670 by King Charles II, is a huge Canadian retailer with over 600 retail locations all across Canada. They have four diverse outfits: The Bay is their full-line department store, Zellers is their mass-merchandise department store, Home Outfitters is the kitchen, bed and bath arm of the operations, and Field’s (sorry, no site) follows up as the deep discount offering.Looking to the previous brand identity for Hbc, one would guess that the four color stripes twisting through the black box represented each of their outfits — though that’s where the visual connections clearly end. The creative Director for Arcade Agency (the firm hired to handle the redesign), Pablo Mozo sums it up well: “The problem with the old logo was that no one