New Logo and Identity for Woodbine Entertainment Group by Concrete

(Est. 1881) “Woodbine Entertainment Group, Inc. operates horse racing tracks in Canada. It also operates off-track wagering at its Champions teletheatres; and remote wagering through HBIbet, the company’s telephone, Internet, and mobile account wagering service. The company also operates HPItv, a CRTC licensed digital television channel that broadcasts its racing product into homes in Canada. Woodbine Entertainment Group, Inc. was formerly known as Ontario Jockey Club and changed its name to Woodbine Entertainment Group, Inc. in June 2001. The company was founded in 1881 and is based in Toronto, Canada.” Logo. Logo concept. Brand architecture, old. Brand architecture, new. Guidelines. Type and graphic treatments. Brochure. Website. Billboard. Various materials. Signage.