Do Co Mo, No Mo’

After establishing a Corporate Branding Division last year, Japan’s 53-million-customer NTT DoCoMo is undergoing a major re-branding that will be rolled out July 1st — the cornerstone of which is their new logo. DoCoMo’s company name, previously divided in three syllables and now united as one word, comes from the word dokomo, meaning “everywhere”, and is an abbreviation of the phrase, “Do Communications Over the Mobile Network.”Their recent press release states: “The new logo’s color is red, which symbolizes the company’s energy and dynamism. The logo, along with other branding elements, embodies DoCoMo’s commitment to achieve customer satisfaction by understanding the needs of customers and building stronger relationships