New Logo, Identity, and Packaging for Bambino Mio by Big Fish

Creatively, the rebrand injects a pop of colour into a sea of neutral nappies, embracing a child-like feel with rebellious scribbles and stickers. The logo encapsulates the essence of Bambino Mio – bold, simple, and a tad rebellious – featuring a hidden bum that emphasises the brand’s primary focus. The rebrand employs bold and stamp-like font, complemented by a scribble-like custom font called Little Rebel, and a playful yet simple tone of voice that raises awareness about the long-term issues associated with single-use disposable nappies. A vibrant and brilliant colour palette dominated by powerful purple, blue, yellow, and white, alongside secondary colours like sky blue, apple green, and carrot orange, completes the visual transformation.The brand aims to challenge st