Do Yourself a Flavor

As an official sponsor of FIFA World Cup 26, Lay’s is introducing 40 limited‑edition flavors “inspired by global cuisine across North America, South America, Europe, Africa and Asia” to represent the 48 teams competing this year. Different flavors will be available in different parts of the world — in the U.S. only Argentinian‑Style Steak with Chimichurri, Brazilian‑Style Garlic Sauce, and Wavy French Onion Soup will be available. Social media influencers in the U.S. got a preview of the flavors, delivered in an over-the-top special package. (Also, click here for a bigger view of the image above to get a closer look at the designs.)