Doritos

This post was updated March 27, 2013. About: “Doritos (literally, from Mexican Spanish doradito or dorito: “turned golden”) is a brand of seasoned tortilla chips produced since 1964 by the North American food company Frito-Lay (a division of PepsiCo, Inc.).” (Source: Wikipedia) Design by: Hornall Anderson Ed.’s Notes: Yeah… I don’t know about that bolting triangle destroying the “o”. See it on the bigger view of the logo and before/after of the packaging below (or after the jump). Relevant links: Full line-up of Doritos variations. Taquitos.net redesign story (much more in-depth than I would ever care to get about it).In-depth explanation: DORITOS®, a leading brand from PepsiCo’s Frito-Lay division, partnered with branding an