Ducati Paves a New Road

As far as brand associations and alliances go, motorcycles may inspire some of the most fervent, committed and passionate. You may have in your closet both nike and adidas sneakers but you don’t have both Harley-Davidson and BMW bikes — or a Ducati — in your garage. In 2007 the Italy-based Ducati had announced that, through the “Ducati Industrial Plan,” between 2008 and 2010 they would release ten new motorcycles (which I am guessing is a lot) and as part of this push they have released a new logo.I am no Ducati (or bike) connoisseur so I’m not sure if there is a strong meaning to the old logo; I imagine it’s a road bisecting a circle that happens to form an uppercase D on the right side, but maybe there is more to it. The new logo maintains the ol