A Pegasus Reborn

For those unfamiliar with motorcycles, Buell is a subsidiary of Harley Davidson that, after holding a minority stake in the company for five years, took a majority stake in 1998. Buell was started by the ex-Harley engineer Erik Buell, a former AMA Formula 1 motorcycle racer who was building his own bikes (the first Buells were built for that race). There are a couple of reasons that this rebranding is close to my heart, one of which is that I recently considered Buell’s range of cycles (though I ended up with a Guzzi).The previous Buell logo was a poorly conceived, easily dated emblem. With its Impact-inspired typography, it always seemed somewhat immature in its execution —�a quality not unheard of when discussing Buell’s bikes. Somehow they never seemed to achieve the s