Emegé Emerges

A leader in the production and distribution of gas-based domestic appliances, Emegé (pronounced, roughly, eh-meh-heh) is a 75-year-old, family-owned corporation based in Argentina, slowly growing into the international market. With six logos logos since its inception and the latest update in 2003, Emegé has released a contemporary new identity designed by Buenos Aires-based Brea, García Barra y asoc.. Logo in its holding shape. Clearly the old logo was anything but attractive and might as well have been an electronics store targeted to vampires and mass murderers, so improving upon it was not that difficult. Nonetheless the wordmark created by BGBA is an assertive design that is streamlined and confident. I am regularly skeptical towards unicase wordmarks, but this one