Flaming Hot Hoops

Puma and Cheetos come together for Portland Trailblazers star Scoot Henderson’s first basketball shoe with Puma, the Scoot Zeros. Doubling down on the theme, the shoes come inside a giant Cheeto plastic bag, complete with nutrition facts. They are part of a bigger Puma × Cheetos product range you can peruse at the link. In charge of this campaign and its art direction was Nowadays, which is the AOR for Puma Basketball.