Follow-up: New Logo and Identity for Precisely by Archetype—Brands

Established in 2020 (previously Syncsort, which was founded in 1968), Precisely is a data integrity software company that allows other companies to make data-driven decisions. The result of Syncsort’s acquisition of the Pitney Bowes software and data business in December of 2019, Precisely offers data integration, data quality, location intelligence, and data enrichment products that provide accuracy and consistency in data for 12,000 customers in more than 100 countries, including 90% of Fortune 100 companies. The new name was introduced in May of this year with an identity designed by Archetype—Brands. The new identity begins with the foundations of Precisely’s business – the 1s and 0s of data – and reimagines them to create a simple, powerful brand language. That language extends into a