New Name, Logo, and Identity for Adient by Futurebrand

Launched earlier this month, Adient is the spin-off of Johnson Controls Automotive Experience, a global leader in automotive seating components and systems. That’s right, there is a leader in this world in the field of seats for cars. With more than 200 locations worldwide, Adient provides single components or complete seat systems to more than 50 million cars per year for brands like Audi, General Motors, Ford, and BMW. The company’s new identity has been designed by the New York, NY, office of Futurebrand. To dial up Adient’s point of difference from their competitors, we positioned the brand around their unique approaches and capabilities–processes that deliver the best seats and the most value for their customers. We established a clear, distinctive brand strate