Follow-Up: Travel Channel

Television identity follow-up Friday continues. In March we reported on the new logo for the Travel Channel. At the time the applications of the logo were limited and there was no information about the redesign. New York-based loyalkaspar was in charge of the whole package, from the logo to the custom hand-drawn typeface to the on-air look. Some stills available here and you can see the motion work here. I had originally come down hard on the logo and those opinions still remain. I had also been optimistic about the hand-written supporting graphics and seeing the whole thing together and applied it does work quite well. But we’ll see if it lasts more than one season.