Follow-up: ITV

Last November we reported on the redesign of ITV, the biggest commercial television network in the UK. At the time, only the logo for the main channel had been introduced. Now, the full scope of the project — that includes revised logos, idents (over 80 produced), and on-screen graphics and navigation for all four channels — has launched. The project was carried out internally at “a dedicated ‘pop-up’ design studio” led by incoming Creative Director Phil Lind and Head of Operations Claire Finn. In this post we have insights from the team based on a very comprehensive case study they generously provided. My only comments on this one: This is an amazingly intense amount of work and it’s expertly carried out. Introduction to the new identity. The key