New Logo and Identity for ITVX by DixonBaxi and ITV Creative

First launched in 2008 as ITV Player then renamed ITV Hub in 2015, ITVX is the new, free streaming platform from ITV, the oldest and largest commercial terrestrial television network in the United Kingdom. Having gone live on December 8, 2022, ITVX is the online home of all ITV content — spanning its signature channels ITV1, ITV2, ITV3, ITV4, and ITVBe — and available across multiple platforms and devices, letting viewers stream new program exclusives, with adverts, for free, ranging from dramas, documentaries, US series, comedy, and reality shows to films, and more. At launch, viewers will have access to over 10,000 hours of content in high definition, and ITVX will also drop new and exclusive programs every week of the year. A paid option, ITVX Premium, allows viewers to skip ads. The id