TeenNick: Less Kid, More Adult

Launched in 2002 as The N, TeenNick, as it was renamed in 2009, is part of the Nickelodeon family of channels geared towards, as its name implies, teenagers. With a mix of reruns and original programming, TeenNick reaches more than 71 million households. The new name was part of Nickelodeon’s large rebrand effort in 2009 with on-air graphics by loyalkaspar and now they are presenting an updated on-air look created by London-based Proud Creative.The brief asked us to speak to the channel’s key demographic, which was broadly defined as Millennials, with a skew to female. Despite their ease with technology and multi-media spaces, Millennials are still teenagers, hovering awkwardly somewhere between adult and child. We were keen that they should be characterised as much by their so