Friday Likes 121

A collection of subtle logos and identities in this week’s selections with work from Moscow, Oslo, and Mexico. Holy Fox by White Russian Studio Holy Fox is a posh restaurant in Moscow of “eclectic cuisine and trendy cocktails” around an Eastern/Japanese theme. The logo, designed by local firm White Russian, uses an almost rarified kind of type, the humanist sans with flared strokes. At first I thought it was Carter Sans — a typeface I’ve been dying to use but have yet to find the right use — but the letters here are less wide and the “X” does more of a dance. There isn’t much whiz bang to the logo or identity here, it’s all about the subtlety of the halo centered on top of all caps and the restrained applications with the embossin