Friday Likes 137

From elaborate and hand-drawn to precise and computer-engineered, we’ve got you covered this week, with work from Buenos Aires, London, and Minneapolis. Masticar 2015 by Yani & Guille Masticar is a food fair in Buenos Aires, Argentina, celebrated since 2012. For this year’s edition, local duo Yani & Guille created a completely hand-drawn identity that what it lacks in an individual logo to unify the program makes up for with a consistent visual tone that has been admirably done all by hand. (With the support of a hand-drawn typeface). The look of the materials evoke the signs of small restaurants and food vendors commonly seen across Latin America and the pictures from the fair itself are like an amped up “mercado” (market). Not your typical identity but def