Friday Likes 141
A couple of one-time use identities flank a sturdy identity this week, with work from Stockholm, Denver, and New York. Second Hand Orchestra by Bedow This is more one-time packaging than long-term identity but there is at least two applications, it’s logo-related, it’s Friday, and I like it — ergo, it’s on Friday Likes. The first and self-titled album from Second Hand Orchestra is a collection of tracks originally produced for a documentary that was never released so they were reused, hence the name, hence the second-hand approach taken by Stockholm-based Bedow. The logo is made up of second-hand letters from famous band logos, which is then silkscreened on top of 300 existing album covers from other artists for a limited-edition release and on second-hand t-shirts