Friday Likes 144

A lot of pretty, spare, and nicely produced identities this week, with work from Graz, London, and Gdynia. Bruch by Bruch Bruch is a graphic design firm in Graz, Austria and the design of their own identity references their name, that more or less translates as “breaking/rupturing”. The identity is a collection of broken bits and pieces that make the individual applications seem random on their own but, as a whole, the elements create a consistent, abstract visual language. There is no broad narrative story to tell nor concept to specifically sell other than “we can design cool stuff” — which they do, if you look at their projects and, to boot, the projects fit the aesthetic of their identity. The applications are like professional-level design exercises of sh