Friday Likes 224

Lots of color this week, with work from Denver, Vancouver, and Nashville. Loyal Coffee by Mast Loyal Coffee is a barista-owned and operated specialty coffee company in Colorado Springs, CO, founded by six partners, represented in the wobbly-circle icon that punctuates most applications designed by Denver, CO-based Mast, which isn’t the only conceptual reference point in this identity. The textures are inspired by the landscape of Colorado Springs and serve as a fantastic adornment for the coffee cups. The stubby, flared serifs on the logo and custom typography provide a nice, unique element for the identity and the blue is one level of contrast below that blue that softens the whole look. I wish the bags had a hint of the textures, as they feel almost like a separate project… a