New Logo, Identity, and Packaging for PT’s Coffee Roasting Co. by Carpenter Collective

Established in 1993, PT’s Coffee Roasting Co. is, as its name implies, a coffee roaster that’s based in Topeka, KS, where it operates one of three retail cafes — the others are in Kansas City, MO, and in Lawrence, KS — and operates as a macro roaster, selling wholesale across the Midwest. They were one of the first coffee roasters in the U.S. to establish an ethical Direct Trade program with coffee farmers around the world. As part of their 25th anniversary, PT’s recently introduced a new identity designed by Kansas City, MO-based Carpenter Collective. The inspiration behind the updated PT’s mark and identity happened on a visit to PT’s Coffee headquarters in Topeka, Kansas. Less than two miles from PT’s roasting facility, we drove by a herd