Friday Likes 260

A selection of relatively minimalist sans serif wordmarks taken to some pleasant extremes this week with work from Barcelona, Stockholm, and Mexico City. Jatachi by Pràctica Jatachi is an Asian street food restaurant in Barcelona, Spain. The identity, designed by local firm Pràctica features a relatively standard wordmark typeset in a bold, extended sans serif but its applications take on a whole other dimension as it takes the form of small, medium, large, and extra large stickers (sometimes literally, sometimes metaphorically as in the exterior of the restaurant) that, through massive invasion, transform any object or surface into a Jatachi-branded one. This is one of those projects where it’s the follow-through on the concept, at all scales, that makes it awesome. Check out their