Friday Likes 427
Some packaging and a couple more food establishments this week — it’s the summer of Friday Likes food establishments, apparently — all showcasing some fun typography, with work from Austin, Medellín, and Kyiv. Dehy by Ptarmak Dehy, based in Austin, TX, makes dehydrated garnishes for cocktails and while we are here to talk about the identity, the look of the products of this one are just amazing. I would buy a jar of each just to keep around for prettiness. The identity, designed by local firm, Ptarmak, has that undeniable groovy hipster aesthetic trend from a few years ago but, what can I say, I am a sucker for it. The calligraphic sans serif wordmark — using Lydia as a starting point — is great. The gratuitous Art Nouveau type is great. The arched type compositions are great. Even t