Friday Likes 275
A relatively wacky project splits two more buttoned-up projects this week, with work from Ho Chi Minh City, Seoul, and Montréal. Publik Office by Rice Creative Publik Office is a co-working and event space in Ho Chi Minh City, Vietnam, with a very slick space by SDA Architects. The identity, designed by local firm Rice Creative, brings to life Publik Office’s mission to “Boldly Occupy Space” by transforming the logo’s underline into spacious rectangles that, well, boldly occupy spaces. It’s a very straightforward identity but the very few elements in play are very well balanced and presented to create a distinct look. I’m not a fan of Helvetica and much less its condensed counterpart but I can acknowledge the limitations of my own blanket dismissal of an