Friday Likes 267

A range of serene and simple identities — all with very Instagrammable locations — this week, with work from Philadelphia, Gijón, and Eindhoven. Range Life by Jason Rothman Range Life, in Livermore, CA, is a small restaurant, bar, and market all rolled into one, offering California-style cuisine and products from local farmers and ranchers, all from a charming 1800s building. The identity, designed by Philadelphia, PA-based Jason Rothman, offers a similar rustic but contemporary aesthetic by mixing a monospace logo with a set of beautiful, calming illustrations into a surprisingly large variety of applications, many of them hand-applied, giving it an extra warm and fuzzy feeling. The project page better captures the breadth of work for this small but mighty enterprise. See full