Friday Likes 284

A range of moody and a little offbeat work this week, with projects from Los Angeles, Dallas, and Brisbane. Los Angeles Athletic Club by Club Founded in 1880, the Los Angeles Athletic Club was the city’s first first private club and is now a boutique hotel that has kept the exclusive membership club appeal going, offering an 88,000 square foot fitness facility (with indoor pool and basketball), dining, and a speakeasy bar accessed through a secret bookcase door. Holiday Inn it ain’t. The identity, designed by local firm Club, is subtle and takes a back seat (or plays a complementary role) to the building and its interiors and history by breathing new life into the club’s historic logo. It’s not a stop-you-in-your-tracks identity but there is a lot of nice restraint