New Logo and Identity for The Jockey Club by Thisaway

Founded in 1750 as one of the most exclusive high society social clubs in the United Kingdom, The Jockey Club is now the largest commercial horse racing organization in the UK. It owns 15 of Britain’s leading racecourses across 14 unique locations including Aintree, Cheltenham, Epsom Downs, and both the Rowley Mile and July Course in Newmarket, and have several other owned businesses within their portfolio including The Jockey Club Rooms, The National Stud, and The Jockey Club Estates that span hospitality, breeding and training, and property and land management, respectively. With an extensive heritage spanning almost two and three-quarters centuries, The Jockey Club has played a huge role in developing the sport of horse racing. Today, under the governance of its Royal Charter, it