Friday Likes 29

The internationalitiness — yes, I know that is not an actual conjugation — of Friday Likes continues with work from Spain, Sweden, and New York.Latin American Design Madrid, Spain-based IS Creative Studio explains that this logo for a newly formed organization to promote Latin American design worldwide represents “that beautiful moment when on a long brainstorming the great idea hits you.” Which is a fine premise but what I love is how it manages to capture the “feel” of a certain kind of Latin American street vernacular through the bright colors and the lightning-bolt-shaped acronym that reference everything from Mexican lucha libre to Peru’s chicha art. It’s not the most sophisticated or clever or groundbreaking logo or identity but it work