Brand
2017Friday Likes 213
Plenty of elements to whet your appetite — for food and/or typography — with projects from Moscow, Montréal, and Kristiansand. Al Market by Tomatdesign Back in 2013, in the 55th edition of Friday Likes, I included the identity for Al Market in Baku, Azerbaijan, by Tomatdesign who recently posted the grocery store’s private label packaging and it’s great. Even though this operates within the trend of private label design to be white backgrounds with bright colors and minimal product photography, this excels at it. The red color is so strong and energetic and I love how the “AL” logo is often cropped. As a reminder from Friday Likes 55, “Al” translates as “Buy” or “Take”, so pretty much every package is a call to action.