Friday Likes 69

From rough to polished, from texture to white-space, from coffee to, um, more coffee, we got it all this week with work from London, Oslo, and Monterrey. Alma de Cuba by Big Fish For Alma de Cuba, a London-based coffee roaster, local firm Big Fish managed to capture a particular aesthetic of Latin American vernacular in the form of crude thick marker drawings and lettering that one may find on tiny bodegas or street stands. Rendered in black, red, and silver, the identity gains enough sophistication appropriate for a niche coffee roaster yet still remains amicably grounded. (Grounded. Get it?). See full project. Mellbye by Heydays On the opposite end of the spectrum is this minimalist logo and identity by Olso-based Heydays for Norwegian architecture firm Mellbye. A barely-there “M&#