Friday Likes 303
Some elegant and effective wordmarks (and monograms) make this week’s projects quite enjoyable, with work from Helsinki, Chicago, and Budapest. Nomart by Kuudes Nomart is a Finnish business to business retailer of high-end brands of Scandinavian and Italian furniture and homeware. With a new showroom opening in Helsinki, Finland, Nomart introduced a new identity designed by local firm Kuudes. The logo features a loopy “n” that is meant to reference mid-century Scandinavian design and although I am not sure (through my own lack of awareness of mid-century Scandinavian design) how that translates I simply like it for its quirkiness. Also, if you have read Brand New for some time you know I hate unicase but this works so well. Not crazy about the “R” as it distra