Friday Likes 326
No minimalism this week, with work from São Paulo, Montréal, and Barcelona. Schweppes Premium Drinks by Pharus Schweppes Premium Drinks is a line of ready-to-drink alcoholic beverages launched by Coca-Cola Brasil that come in three varieties: gin and tonic, spritz, and vodka and citrus. The packaging, designed by São Paulo, Brazil-based Pharus, manages to break with most of the design conventions for mainstream consumer packaging, from the shape and hard angle of the label, to the serif typography in black, to, well, the overall sophistication. There are a lot of great details in that label and I feel like all of them could have easily been tacky-fied by Coca-Cola with shadows and fake droplets of water and random squiggles but it all made it unscathed, even the slightly cropped names of t