Those Who Can, Can

Tito’s, the insanely popular Austin, TX-based vodka brand, has released an empty can. That’s right, a completely empty can — or in some of their so many words, “A cold, steel chasm”. Promoted as an antidote to every alcohol brand jumping on the hard-seltzer bandwagon and not bothering to make one, the empty, double-insulated, refillable can allows consumers to make their own hard-seltzers any way they please. Using Tito’s Handmade Vodka, of course.