Friday Likes 327

A serving of two thirds stencil and one third sans serif this week, with work from Auckland, London, and Oklahoma City. Anathoth Farm by Unified Brands Anathoth Farm is a brand of jams and chutneys available in New Zealand made from real, whole fruit and vegetables sourced from local growers. The new identity, designed by Auckland, New Zealand-based Unified Brands, is a sophisticated evolution of what Anathoth had before, building on the combination of a stencil font and realistic illustration with an elegant flared sans serif stencil wordmark, an abstraction of the brand’s containers with some plant goodness coming out of them, and nicely contrasting new illustrations for each flavor. (Small quibble: the “O” is not quite right as it has a super thin contrast that is not