Friday Likes 33

The common theme in this week’s Friday Likes is that some thinking has gone into them — not that past Friday Likes didn’t have any thinking, but these have a stronger bent on concept than usual.Hessian Putting a spin on concept projects, New York-based designer and internet person, Ben Pieratt, has created Hessian, a brand with a fully flexible identity available for sale. For the asking price of $18,000 you get, among other assets: The URL, t-shirt designs, over 20 logo variations, repeating patterns, app icons, brand book with “guiding principles”, and 30 hours of design time to transfer the identity to the new owner. This is part internet-attention-grabbing (which is perfectly acceptable) and part graphic muscle flexing (which is also fine, especially given