Friday Likes 344

Some nice wordmarks and great color palettes this week, with work from Los Angeles, Mérida, and London. Marrow by Kati Forner Marrow is a fine jewelry brand with a bent towards heirloom jewelry (so it’s not the usual minimalist jewelry) and often works with clients to turn their heirloom pieces into new designs. The new identity, designed by Los Angeles, CA-based Kati Forner, starts off with a lovely wordmark in a high-contrast sans serif that uses the same glyph for both the “M” and “W” to create a nice and subtle Yin and yang effect. The “A” can be a little distracting and maybe a rounded-top “A” would have created a better mirror-esque effect with the “O”. Still, it’s quite nice and it’s deployed in gold foil