Friday Likes 347
No connecting thread this week, with work across continents, industries, and styles, from Saint Petersburg, New York, and São Paulo. Habit by F61 Agency Habit is a coffee importer, roaster, and franchise in Russia, providing the beans, equipment, and know-how to open up an efficient coffee shop. The identity, designed by Saint Petersburg, Russia-based F61 Agency, revolves around a bold, condensed, and playful wordmark with thick ink traps used in large, confident sizes across most materials. The pink and blue color combination is as winning as always although here it is offset by dropping in some black to break up the more expected duotone approach. There are some slightly odd spot illustrations of a mysterious man in a hat that are a little gratuitous as they don’t play off of the n