Friday Likes 277
A relative roller coaster of projects take us from whoah! to alright! to hey! this week, with work from Mexico City, Zagreb, and New York. Superthing by Futura Superthing is new coffee roasting company in Austin, TX, and to break into a saturated market has worked with Mexico City-based Futura to develop a Superweird identity. If there was any more evidence needed that Futura is working on a separate realm of identity than the rest of us, I think this is the smoking gun. Chickens, legs, arms, eyes, bricks, mouths, arrows, and patterns that would make Ettore Sottsass jealous, the suite of illustrations are fantastically trippy. At no moment whatsoever does any of it make you think of coffee and I will not try to defend that in any way but I will also not deny my guttural attraction to this.