New Logo and Identity for Lot61 by Smörgåsbord

Established in 2013, Lot61 is a specialty coffee roaster based in Amsterdam, Netherlands, with one retail location and a booming wholesale business. Started by two friends and business partners who have known each other since their childhood growing up in Australia, later opening multiple coffee bars in New York, Lot61 was a big part of kickstarting the “third-wave coffee” scene in Amsterdam when the two set up shop seven years ago. Ethically sourced from farms that have been implementing environment and social responsibility, Lot61 is on a mission to be “the most circular specialty coffee brand to ever exist”. In the meantime, they have introduced a new identity, designed by local firm Smörgåsbord. LOT61 had been going through somewhat of an ‘identity crisis&