Friday Likes 354

A range of relatively minimal identities, all with a playful side (to varying degrees), with work from Mexico City, Québec City, and Melbourne. Native Seed by Futura Native Seed is a cannabis brand in California producing flower, concentrates, and edibles. The identity, designed by Mexico City-based Futura, combines a bold and minimalist wordmark, applied in a bold and minimalist way on packaging, with simple yet trippy illustrations that, as they explain, take “inspiration from the cannabis distortion effect of time that you experience from its compounds THC and CBD”, so the kind of Zoetrope illustration of a chocolate bar suddenly being eaten by floating, detached lips makes perfect sense. The confident, blind-embossed boxes are nicely finished off by a label with loads of mo